Leading Dream Football Players to look at In The Week | wholesale ...

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Direct Email Marketing For Small Business: Strategies To Grow ...

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<title>Article Storehouse | Direct Email Marketing For Small Business: Strategies To Grow Market Share</title><h3>Direct Email Marketing For Small Business: Strategies To Grow Market Share</h3>

By: Jonathan McCulloch

Direct email marketing for small business should focus on incentivizing customers to act. It should provide them with a reason to move forward, a reason to entertain making a purchase and ultimately, a reason to inquire. We are all familiar with the "call to action" that marketing loves to say is such a vital part of a successful marketing strategy. Well, that requires a message that not only reaches its intended audience the way it's suppose to, but a message that provides insight into the company's product and service offering in a way that distinguishes that offering. Email marketing is one of the more inexpensive forms of marketing and a vital tool for small business owners who want a cost effective way to reach their customer base. So what are some of the more proactive approaches to email marketing? More importantly, how should that email marketing strategy be put together in order to achieve the best possible results?

Use Email for Discounts:

Direct email marketing for small business must not only incentivize customers to act, but it should also keep those customers coming back for more. One of the more proactive ways to get customers to move forward is to use email marketing for discounts on outdated inventory. Inventory is an expense that all companies, big or small, need to control. Email marketing can help small companies liquidate their outdated and antiquated product offering. In addition, it can be used to get rid of excess raw materials, spare parts and finished goods.

Use Email for Sales Promotions:

It's not always about getting rid of excess inventory, but also about helping to launch that new product line. Email is a fantastic tool to help with new product launches and introductions. Small businesses can use email campaigns to provide their top tier clients with the first shot at buying a new product. That opportunity can come with a discount and promotion for being a preferred customer. When companies want to get their new product launch off the ground, they often turn to email marketing to get it going.

Use Email for Customer Reward Programs:

Another use of email marketing is to promote existing customer reward programs. Small businesses can keep their customer base up-to-date with their existing credits and values within these programs. Consider it a statement of account, except in this case, it's a summary of the customer's accrued credit based on prior purchases. Email marketing can also be used to provide invaluable insight into a customer's current balance on these aforementioned reward programs.

Use Email for Educational Purposes:

What ultimately allows a company to dominate its market? In order to answer this question, think of how market leaders are always viewed as companies whose market knowledge and expertise is vastly superior to its competition. Email marketing can help small businesses appear as experts in their field, a valuable source of information and the first place to call when confronted with issues of a technical nature. The right email campaign can be used to educate a customer base, and this will always position the company as a leader in its market.

There are a myriad of uses for email marketing. Small businesses are able to use email marketing to retain existing customers or pursue new ones. What's ultimately required is a willingness to use the platform to its fullest. Educating customers is one benefit, but equally important is using email to build customer loyalty.

Author Resource:->??Jon McCulloch is Ireland's leading email marketing expert. Visit http://www.small-business-marketing-tips.com now and take just 3 of his 52 FREE small business promotion tips he's giving away now, and actually put them to work in your business and you'll be astonished by the results.

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Property Purchasing ? Tips From The Pros

With the shape of the home market today, mortgage loans are more difficult to get and home values continue to fall. There?s lots of uncertainty out there and buyers just don?t understand how to get a great deal in the face of so much turmoil. House buyers, read these tips for some assistance in property.

When you're making preparations to invest money in a home, it is important that you understand all the further costs that are entailed with the home you are ready to buy. If you buy a home that requires some work, you may finish up getting yourself in trouble if you don't have the cash to get the home fixed up.

When you're going to go and visit an open house you should focus on more than only the house you have an interest in buying. You need to take note of the encompassing houses and area so you know what type of neighborhood it's that you would be living in.

Check out potential home inspectors and real estate agents carefully before you hire them. Buying real-estate may be the priciest exchange that you ever have, and you've got to make sound decisions. Check references, certifications and performance histories of anyone you hire to help you with your real estate purchase.

When buying a home, check out market values in the area and make a fair offer on the price. It can be tempting to low ball a seller, but doing so can offend them. Offending a seller can turn them off to deal with offering or even permitting you to bid on the house again.

As you continue your property search, attempt to focus on the physical layout of any specific property, instead of surface issues such as decor, hardware and finishes. True, it?s actually convenient to get a property you already find visually perfect. However, it's also crucial not to overlook homes with great structure and potential, which just need some interior-design attention.

If you are counting on taking out a mortgage to pay for your house as most real-estate buyers do, make sure you are not biting off more than you can chew. As a general rule, do not buy a home that costs more than five times what you make in one year at your job.

When you are purchasing a home, sit down and determine your concerns. Work out if the home?s size and amenities are most crucial or if the neighborhood counts for more to you. You may struggle to find or afford everything you would like, so plan in advance to make sure you at least get the most important things.

Houses with big yards are ideal for families, but never sacrifice on the scale of the home itself for a bigger yard. Your family is eventually going to grow and need the additional room within. Kids will grow beyond their need for kicking the ball around in the back yard. Additional sq footage is critical.

When buying a property that is 30 years of age or even more, the 1st item of mending to attend to is replacing the galvanized pipes. This will forestall any continuing maintenance issues of dribbling or burst plumbing as well as providing a powerful selling point at a later date in the sense that the property has been re-plumbed.

Assistance is precisely what you want when purchasing real estate and you can?t always trust that an agent is going to give it to you. Use what you've learned here to be sure that you're always coming out smiling in any real estate deal you make. Buying property can be tricky, but it doesn't have to be if you use the tips above.

These home buying tips are brought to you by the leader in Heating and Air Conditioning Tampa service. Call HVAC Tampa if you have questions on any of these home buying tips. It is very important to have a homes heating and air conditioning system checked out before you purchase it. Not having an air conditioner or furnace inspected before a home purchase is one of the most common mistakes leading up to an unexpected HVAC system repair.

These home improvement tips are brought to you by the leader in HVAC Tampa service. Call Air Conditioning Tampa if you have questions on any of these home improvement tips.

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Management Consulting Analyst | SpringTern.com - Work ...

Category: Other, Research & Analysis
Project Duration: April 16th, 2012 - May 31st, 2012
Est. Hours Required to Complete: 80
Deadline to Apply: April 13th, 2012

Overview:
We are currently seeking an individual to act as a remote consulting analyst on an existing client project.

What are we looking for?

We are currently working with an existing client on a consulting engagement and are looking for a motivated individual to act as a remote analyst and provide much needed project support.

For this role, we are looking for the following skills and qualifications:

? Currently enrolled / recently completed a Business program (MBA, BComm, etc.)

? Ability to developed financial spreadsheets in Excel (Income Statements, Balance Sheets etc.)

? Excellent English writing skills.

? Ability to conduct market analysis, interpret the findings and write a short report with graphics, charts etc.

? Ability to conduct a thorough competitive analysis including; analyzing financial performance, SWOT, and product analysis.

? Ability to work in a deadline oriented work schedule, by meeting specific milestones and deadlines.

? Ability to actively participate in general client/team meetings/discussions.

? Ability to work remotely using several online tools for communications and project management (Skype, TeamworkPM etc.)

This is a great chance to gain valuable experience in the field of management consulting. If you fit this description, please apply soon. We would love to work with you.

Interested? Apply Now

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The nation's weather

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Investing in a Low Interest Rate Market

by Jason Jenkins, Investment U Research
Tuesday, April 3, 2012

In this incredibly low interest rate environment, there are some investments you'll probably want to avoid, as well as some better choices for where to invest.

For the last year, the effective federal funds interest rate has been 0.25%. The federal funds rate is considered one of the most important interest rates in the U.S. markets.

The federal funds rate is used to control the supply of available funds and hence, inflation and other interest rates. Raising the rate makes it more expensive to borrow. That lowers the supply of available money, which increases the short-term interest rates and helps keep inflation in check. Lowering the rate has the opposite effect, bringing short-term interest rates down.

In this incredibly low interest rate environment, there are some investments you?ll probably want to avoid, as well as some better choices for where to invest.

Long-Term CDs or Bonds Aren?t the Way

The average one-year CD is around 0.34%. If you go with a longer-term five-year CD, you may get 1.14%. We know rates are locked for the next few years, but the one-year is nowhere near inflation. With the rate so close to zero, buying a long-term CD locks in long-term to really low rates. Nobody wants to find himself in that predicament.

One thing taught in college finance 101 is that bonds have a strong inverse link to interest rates. That is, when market interest rates increase, the prices of existing bond issues decrease. In addition, the longer it is to the bond?s maturity, the more sensitive its price is to changes in the market interest rate. The longer you?re exposed to the market, the more risk you take on.

Equities and Short-Term Bonds?

Low rates are loved by the markets ? look at the way they react to any hint of quantitative easing. In theory, if you can borrow money at lower rates, you?re more willing to be a player and grow. Hopefully this action translates into earnings and a rising stock price.

As Investment U bond expert Steve McDonald preaches, short-term bonds work because they?re much less sensitive to changes in rates. Better yet, if you hold it to maturity, the bond?s price becomes less important because you get back the principal. Due to its nature, short-term bond rates aren?t that high, but a modest return still beats one that causes you to lose spending power.

The Interesting Twist

The Fed, as I mentioned before, intends to keep money artificially cheap ? keep low rates so that it?ll be easier for people to borrow money, invest it in expensive things of lasting value that require long-term financing, and keep your fingers crossed that this will be a catalyst for a stronger recovery.

But it hasn?t worked out that way. Unemployment hovers at historic highs, so it?s hard to take advantage of these rates when you?re not sure about your income. This isn?t so much of an issue of liquidity but one of confidence.

Despite the uncertainties involved, equities remain one of the better choices if you like other fundamental indicators in the economy. They give a chance to benefit from low interest rates, and generally aren?t expected to decline sharply when interest rates rise.

Good Investing,

Jason Jenkins

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Children&#39;s Ministry that Empowers Parents to Impact Their Homes ...

NOW HIRING!? Children?s Ministry Director.? Responsible for developing a state-of-the-art children?s ministry facility.? Abundant resources for purchasing curriculum and training Sunday School teachers.

Too good to be true?? Yes?but perhaps not for the reasons you think.

There is an alignment problem within children?s ministry.? We spend more money today than ever before in the history of the church to reach children for Christ.? At the same time we are losing more children than ever before.

To help us understand the alignment problem and the change that needs to take place, let?s look at the change that occurred in mission work beginning in the 1930?s.? In both missionology of the 1930?s and children?s ministry today there is an alignment problem between what the church is doing and God?s plan for the church.

In September 1935, more than 70 years ago, Melvin and Lois Hodges were called to be missionaries in Nicaragua, Central America.? They traveled by plane, donkey and on foot to share the Gospel with entire communities that had never heard about Jesus.

There were two widely accepted strategies for missionaries to use when delivering the Good News.? First, go to the targeted area and build a compound where the missionaries and mission workers would live apart from the nationals.? After the compound was finished, build a church.

Second, the missionary was ?the professional? who would lead the church.? Preaching, teaching, administration and implementation of the sacraments would all be done by the missionary.

If another church was needed in a nearby village then another missionary would be called and the process repeated.? Before long, Reverend Hodges, began to notice a disconnect between the strategy for planted mission churches and the way Paul developed new churches in the New Testament.

The Apostle Paul?s strategy for building churches was to travel from city to city, live with the residents and raise up indigenous leadership to run the local church.? Church leaders lived and worked in the communities where they served.

Imagine going to a mission class in seminary today where they would teach:? ?When you go to the mission field.? The first thing you do is build a compound and then you, as the missionary, do all the work of the church.?? That way of thinking would be seen as absurd!? Ridiculous!? Today we understand the value of living and working with those God has called us to serve.? We understand the value of raising up indigenous leadership to lead the church.

In children?s ministry today there are parallels between the ?professional? leader and ?compound? mentality.? The children?s minister and Sunday School volunteer have become the ?professionals.?? The church building has become the compound.

Here is a simple test for churches and families to see if they have adapted the professional-compound mentality.

1. In the church, what percentage of the resources allocated to children?s ministry (staff time, finances, special events) is spent on doing spiritual training for the family and how much is spent on equipping families to provide their own spiritual training?
2. In the church, what percentage of the spiritual training takes place in the church building or in a church sponsored location?
3. If a family missed church on Sunday morning, what percentage of the intentional spiritual training would be lost that week in the lives of children?
4. If a family does not go to the church building or a church sponsored event, what percentage of the intentional spiritual training would be lost in the lives of their children?

Let?s be honest.? In the majority of Christian families, the Sunday School teacher has become the professional.? That?s why we hear silly stories of parents saying to teachers, ?How come you aren?t doing more scripture memorization with my son??? Or, ?How come you don?t do more in-depth training with my daughter??? As if the teacher is responsible for the child?s spiritual training!

Let?s be honest.? In the majority of Christian homes little, if any, intentional spiritual training is taking place.? The church building has become the compound.

In the same way we look back on missions in the 1930?s and say, ?Remember when missionology was built around compounds and professional clergy doing all the leading??Wasn?t that bizarre?!? I look forward to the day when we can look back and say, ?Can you remember when we use to think all spiritual training had to take place in the church and we needed profession church staff to lead the training?? Wasn?t that strange?!?

So how did missionology change and what can children?s ministry today learn from those changes?? Melvin Hodges wrote about his experiences of change in a book titled, ?The Indigenous Church.?? Reverend Hodges was not the only one talking about indigenous principles.? God was raising up multiple leaders who had the same passion for change.

The Indigenous Church concept is built around three biblical principles taken from the example of the Apostle Paul.? A church needs to be:

1.? Self-governing.? Don?t do anything for the nationals that they can do themselves.

2.? Self-propagating.? Train and equip nationals to build and expand their own church.

3.? Self-supporting.?? Do not rely on outside sources.? Encourage the community to build at their own standard of living and ability to provide.

What Melvin Hodges called The Indigenous Church in his work with missionaries, I would call The Indigenous Family when working with children?s ministers.? The Bible is filled with scriptures directing parents to teach their children.? Proverbs is a letter from a father to a son?a parent to their child.

Deuteronomy 6:6-7 teaches ?These commandments that I give you today are to be upon your hearts.? Impress them on your children.? Talk about them when you sit at home and when you walk along the road, when you lie down and when you get up.?

Psalm 78:5 teaches, ?{God} commanded our forefathers to teach their children {the law},? so the next generation would know them, even the children yet to be born, and they in turn would tell their children.?

John 14:26 teaches, ?But the Counselor, the Holy Spirit, whom the Father will send in my name, will teach you all things and will remind you of everything I have said to you.?

Three points about God?s plan for passing the faith.? 1.? The Holy Spirit is the ultimate teacher.? 2.? Family, more than the church, is God?s primary vehicle for spiritual training.? 3.? Spiritual training takes place 168 hours a week, not just one or two hours on Sunday morning.

Reverend Hodges? book is subtitled, ?A complete handbook on how to grow young churches.?? How about an Indigenous Family ministry handbook for growing young Christian families?? Follow the same three principles:

1. Self-governing.? Children?s ministry is not what you do at church or in the Sunday School classroom, it is what you do to equip and support parents to teach in their own homes.? When evaluating programs and their impact on families, consider asking the following questions (adapted from Ben Freudenberg?s ?The Family Friendly Church):1.? Is the program/activity structured to include all family members?? All the time?? Sometimes?2.? Does the program/activity support families as the primary spiritual trainers or does it put the church in the position of primary spiritual trainer?3.? Does the activity train and equip families to advance the faith in their homes and neighborhoods?4.? Is this activity one of the exceptions when family members will learn best by being separated?5.? What is the desired outcome for families who participate in this activity and is it measurable?
2. Self-propagating.? The most effective tool that I have used in equipping families to provide home-based spiritual training is Family Time Training, www.famtime.com.? Parents are encouraged to use fun object lessons and activities specifically designed to teach character qualities, values and beliefs.When neighbors see you using sidewalk chalk to draw a big fish on the driveway or watch you march around the house with a box?arc of the covenant?on two broom handles?they start to notice and ask questions.? In 14 years of doing Family Time at home, every child in a two block radius attended at least one Family Time.? We have two girls on our street that do not go to church (except when we invite them) but have attended more than 40 Family Time?s in our home.Families who do spiritual training in the home can become the ?church? to other families on their block and in their neighborhood.
3. Self-supporting.? When spiritual training is done in the home, the family can modify the lesson to match the resources they have.? When leading Family Time in India, we used lessons that required dirt, air, water and paper.When doing lessons in the United States we may include DVD players, arts n craft supplies, etc.

The transition in missionology helps us see our current misalignment.?The Indigenous Church helps us set a new target, the Indigenous Family.? So what are the first steps we can take toward reaching the new target?

First, keep it simple!? Baby steps.? Do not try to change everything overnight.? Be careful about trying to make changes outside your scope of influence.? Do you have the support of the entire church staff?? More change is possible!? Do you have control over one classroom?? Then that is your scope for implementing change.? Home-based spiritual training does not replace church-based spiritual training!? I want my family to have both.

Second, begin to train and equip families to assume their role as the primary spiritual trainers in the lives of children.? You get what you measure, so measure how many families have been educated, equipped and are doing home-based spiritual training.

Third, start with one class.? Don?t just send home a piece of paper that says ?read this? or ?color this.?? Send home a fun activity!? In a zip lock back provide the activity with the simple materials they need.? Include a form so families can report back on their participation.? Measure how many families are actually doing the weekly lesson at home.? Set a reasonable goal of 10 families and each year expand the number.? Finally, recognize the families that are doing regular home-based spiritual training.? Consider a Family of Faith recognition for those families who do at least 13 lessons in their home over a 26 week period.

These are the simple first steps.? Families who experience the fun and value of spiritual training in the home are more receptive to additional resources.

Age appropriate Bible reading.

Letter writing from parents to children on core values.

Rite of Passage retreats.

Family mission trips.

Most importantly, recognize that Family Time is just a tool.? Be honest, Sunday School is just a tool too.? In both cases we are seeking to expose our children to the truth of the gospel.? Sunday School and Family Time get information into children?s minds.

It is the Spirit that moves the truth from the mind to the heart.? Parents and children?s ministers alike must constantly pray for God?s Spirit to be the ultimate teacher and spiritual trainer.

In 1937 there were three missionary compounds in Nicaragua.? After implementing Indigenous Church principles, there were 9 local pastors in 1941.? By 1953, 400 churches.? Today, there are more than 4,000!

Pouring money into the one or two hours that families use the church building, curriculum and staff may attract more kids and keep parents happy, but research shows it is a poor way to build a lasting faith.? Pouring resources into families is not just effective, it?s God?s plan for passing the faith.? Imagine the families in your children?s ministry program trained, equipped and released to be the church at home, on their blocks and in their neighborhoods!? A children?s ministry that impacts thousands instead of tens.

Kirk Weaver and his wife Kelly have been doing Family Time activities with their children, Madison and McKinley, since 1994.? In 1999 Kirk founded a new ministry called Family Time Training.? The ministry has averaged more than 80 trainings each year to 8,000+ family members.? Kirk has written eight books containing Family Time object lessons including:? Wiggles, Giggles & Popcorn; Seeing is Believing; Tried & True; Bible Stories for Preschoolers- Old Testament & New Testament. He is a graduate of Wheaton College in Wheaton, IL and has a Masters degree from the University of Missouri, Columbia, MO. Kirk lives in Littleton, Colorado and devotes his time to the greater challenge of raising his children in the faith.

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